Digital Operations, Customer Experience and Marketing Systems.

Founder, Micro Budget Business Mentor & Marketing Tech Specialist | Your Techie Isabel

• Build and improve websites, landing pages, email systems, sales funnels, online courses, and digital products.
• Manage work from requirements and content collection through setup, testing, delivery, documentation, and continued improvement.
• Create practical documentation and customer-facing materials that make digital systems easier to understand and maintain.
• Troubleshoot technical and content problems across customer-facing digital journeys.
• Founded and manage Home Biz Builders, a digital community providing practical resources, content, and affordable systems for special needs moms and family caregivers building flexible income from home.

Conversational Hypnotherapist | Sunny Vibes, Confidence & Visibility Coaching Practice

• Delivered one-to-one coaching and hypnotherapy sessions in person and remotely, with supportive follow-up tailored to each client’s goals.
• Built trusted client relationships through calm communication, active listening, clear guidance and a respectful client experience.
• Helped clients build confidence in video communication, online visibility and sharing their work more openly.

Professional Maternity and Newborn Photographer

• Managed the complete backend operation of a five-star-rated studio for fourteen years, including schedules, contracts, files, website content and delivery workflows.
• Built and maintained the studio website, SEO, email campaigns and organised digital client records.
• Managed content and social media historically as part of the studio's wider marketing activity.
• Guided clients from initial enquiry and service presentation through booking, photography and final delivery.
• Coordinated a five-person team, deadlines and quality control while maintaining a consistent client experience.
• Built a 5.0-star reputation on Google Business, based on trust and service quality.

Real Estate Consultant

• Led the AIMTeam's online marketing activity, including content and digital property promotion.
• Strengthened the team's online visibility through its digital channels.
• The AIMTeam achieved ninth place among 128 consultants in the 2018 commercial recognition programme.

Brand Manager | Palm Jebel Ali Development

• Established and led the brand and marketing function for a major international real estate development.
• Centralised communication between architects and the Marketing team through weekly meetings.
• Developed the brand and marketing strategy and delivered global print advertising and digital communications campaigns.
• Increased brand awareness and ensured its representation at international trade fairs and exhibitions.
• Managed creative and production agencies, contracts, fee negotiations, budgets and projects.
• Recruited, trained and managed the marketing assistant team.

DaimlerChrysler Middle East | Marketing and Communications Career Progression

I began as Personal Assistant to the Regional Director of Mercedes-Benz Commercial Vehicles. During this period, I completed a part-time MBA specialising in Marketing and was subsequently promoted to Senior Marketing and Communications Specialist for the Chrysler, Jeep and Dodge brands.

Senior Marketing and Communications Specialist - Chrysler, Jeep & Dodge | 2002-2007

• Established the role from the ground up, including planning and reporting for a multimillion-dollar budget.
• Coordinated regional campaigns, product launches, sponsored events, press conferences, motor shows and promotional campaigns.
• Managed the advertising agency in developing media plans, television commercials, print advertising, direct marketing, online campaigns, catalogues and point-of-sale materials.
• Oversaw the CRM agency's implementation of the Ownership Loyalty Programme for each brand.
• Prepared sales and incentive analyses and monitored distributors' annual marketing programmes across the Middle East, ensuring compliance with corporate identity.
• Acted as Marketing and Communications Manager for more than five months and supported three newly appointed Marketing & Communications Managers.
• Created a three-year operational budget planning model later adopted across DaimlerChrysler Africa, Asia, the Middle East and Central/Eastern Europe.
• Contributed to the team recognised as “Best Marketing Team” in 2005 and 2006.

Personal Assistant - Mercedes-Benz Commercial Vehicles | 2000-2002

• Reported to the Sales & Marketing Director of the Mercedes-Benz Commercial Vehicles division.
• Supported the preparation of monthly and annual operational planning reports and presentations in PowerPoint and Excel.
• Maintained the distributor order database and processed special discount requests.
• Planned travel, meetings, itineraries and special projects, acting as liaison between the Director and the team.
• Created and implemented office procedures that improved order-processing efficiency.

Account Executive

• Doubled the client base and sales within the first six months.
• Managed existing client accounts, including Chanel, L’Oréal e Nivea, and developed new business relationships.
• Gathered detailed briefs covering concepts, target audiences, budgets and deadlines.
• Worked with the Art Director and team to develop ideas and marketing strategies, presenting creative proposals and plans to clients.
• Prepared design, artwork and production estimates and liaised with suppliers to ensure specifications and deadlines were met.
• Researched and sourced promotional merchandise according to client requirements.

Sales Executive

• Recognised as a “Top Performer” for three consecutive quarters, doubling departmental sales and converting 50% of prospecting calls into new accounts.
• Planned and conducted daily sales calls, opened new corporate accounts and negotiated corporate rates.
• Coordinated guest arrivals, departures and banquet functions with the relevant departments.