I was born in Lisbon, Portugal, but my childhood took me on an incredible adventure to Dubai, U.A.E. Growing up in such a vibrant, multicultural environment gave me a deep appreciation for diverse perspectives and opportunities.

While completing my studies and earning my MBA in Marketing, I began a corporate career working with global brands like InterContinental Hotels & Resorts, Chanel, L’Oréal, Nivea, Mercedes-Benz, Chrysler, Jeep, and Dodge. For over a decade, I thrived in fast-paced environments, honing my skills in strategy, branding, and communication. Living in Dubai and traveling the world, I was fortunate to enjoy countless adventures, experiencing the richness of different cultures and perspectives.

As an adventurous young woman who believed she had found her perfect life partner, life felt perfectly on track, filled with dreams of an exciting and fun-filled family future. But everything changed in January 2010. During a holiday back in Portugal, my youngest daughter was born with cerebral palsy due to a complicated birth, and shortly after, my marriage ended in divorce, leaving my world turned upside down. I faced an uncertain future as a single mom of two, including one with special needs who required full-time care. The adventurous, fun-filled family life I had envisioned disappeared, and I had to figure out how to build something new, something that worked for me and my daughters.

I still remember sitting at my kitchen table late at night, crying alone, overwhelmed by my new reality and wondering how to make it all work. I started by balancing life and work as a professional newborn and maternity photographer while my daughters were at school. Being my own boss meant I could control my agenda and be there for my youngest daughter’s therapies and doctor’s appointments too. But as she grew older and needed more care, I realized I needed a different path, one that allowed me to work from home and be there for her. That’s when I discovered the power of online businesses.

I knew it wouldn't be easy, but it was the spark I needed to start rebuilding, this time, from home. Life gave me no choice but to adapt, and in doing so, I redefined adventure and fun. It was no longer about traveling the globe, conquering rugged landscapes, or chasing bold aspirations. Now, adventure and fun mean building a stable and secure life, ensuring I have the tools and resources to care for my daughter’s special needs, and uncovering a deeper sense of purpose each day.

As I started working from home, I realized my corporate marketing skills and years of entrepreneurial experience could help others create something meaningful without breaking the bank. I became a Virtual Assistant, diving into digital tools and systems, all while working around my daughter's needs.

Through trial and error, I discovered that starting a business doesn’t have to be expensive. With the right tools and guidance, it’s possible to build something impactful on a micro budget. This realization inspired me to create Your Techie Isabel, a space where I could help other women—especially moms and aspiring female entrepreneurs—find their own version of freedom and adventure through online businesses.

I believe that no matter how stuck or overwhelmed you feel, there’s always a way forward. An online business can give you the flexibility to care for your loved ones, financial stability, and the chance to rewrite your story.

Running an affordable and manageable business starts with the right tools, and that’s why I’m passionate about Systeme.io. It’s an all-in-one platform that combines websites, sales funnels, email marketing, and more ,all at a fraction of the cost of other tools.

Systeme.io offers some of the most budget-friendly pricing options available, making it a top choice for entrepreneurs who want to grow their businesses without overspending. You can even find annual plans with discounts of up to 40% on their official website, giving you access to everything you need while saving significantly. Click the buttons below to explore each plan and claim your discount.

As a certified Systeme.io expert, I’m here to help you make the most of this powerful platform. I’ll show you how to combine Systeme.io with other free or affordable tools to build effective, cost-conscious systems for your business. Whether you’re starting your first online business or refining an existing one, I can guide you in creating efficient systems tailored to your needs—designing a professional website, building your brand, creating sales funnels, automating your marketing emails, and much more.

With my corporate marketing background, years of entrepreneurial growth, and personal experience adapting to life’s challenges, I bring a unique perspective to helping you start or run your online business. Whether you need guidance or hands-on support, I offer a wide range of done-for-you services. Click here to check my VA services.

Life may not look like what you imagined, but that doesn’t mean it can’t be fulfilling and full of new adventures in the online world. Whether you're feeling trapped by circumstances or simply longing for more control over your time and finances, I want to show you how an online business can provide a fresh start, a sense of purpose, and the freedom to live life on your own terms.

Let’s create something amazing together—a work-from-home online business that works for your life, your budget, and your dreams.

Warmly,

Isabel