Your Techie Isabel · Home Biz Builders
✦ Free Starter Resource

The Micro Budget
Starter Kit

Every tool, platform, and free resource you need to start your first digital product business without spending a fortune.

"You don’t need expensive software or a big tech budget. You need the right free tools and a simple plan. This is that plan."

Total starter cost: as low as $0/month

One of the biggest myths about starting a digital business is that you need to spend hundreds of dollars on tools before you can even begin. You don’t. The women I work with can start their first digital product using mostly free tools, many of which they may already use in daily life.

This kit gives you the exact toolkit I recommend to beginners. Each tool has been chosen because it’s free or low-cost, beginner-friendly, and useful. Simple, clear, and focused on what helps you start.

💡

How to use this kit: Read each section, bookmark the tools that match your stage, and use the Quick-Start Checklist at the end to get your accounts set up before you do anything else.

1

Your Business Home Base

🏠
Systeme.io
This is the one platform that does everything: sell digital products, build landing pages, collect emails, run automations, host online courses, and create funnels from one dashboard. The free plan covers what you need to get started and your first 2,000 contacts.
→ systeme.io
Sell products Landing pages Email marketing Funnels Course hosting
FREE

Isabel’s Take: If I could only recommend one tool to a beginner, this would be it. Systeme.io replaces what used to require several paid tools. Start here, get comfortable, and don’t move to anything else until you have truly outgrown it.

2

Creating Your Products & Content

✏️
Canva (Free Plan)
Design your ebooks, workbooks, social media graphics, product covers, and lead magnets with no design experience needed.
→ canva.com
Ebook design Product covers Social graphics Workbooks
FREE
Google Docs
Write and draft your product content, sales copy, email sequences, and scripts here before designing them in Canva.
→ docs.google.com
Product writing Sales copy Email drafts
FREE
Google Drive
Store your product files, drafts, and assets in organized folders. Share download links with customers through Systeme.io.
→ drive.google.com
File storage Product delivery Asset organization
FREE
3

Your AI Writing Assistant

🤖
ChatGPT (Free Plan)
Use AI to brainstorm product ideas, write first drafts, refine your sales copy, generate social media captions, and speed up writing tasks.
→ chat.openai.com
Product ideas Copywriting Email drafts Brainstorming
FREE

💬 One rule: Never publish AI content without editing it in your own voice first. ChatGPT is your first draft helper, not your full replacement. Your personality is what builds trust.

4

Market Research

🔍
Facebook Groups
Search for groups where your ideal customer spends time, read the questions people post, and notice what they keep struggling with.
→ facebook.com/groups
Product validation Audience insight Topic research
FREE
Google Sheets
Track your start-up budget, income, subscriber growth, and product ideas in simple spreadsheets.
→ sheets.google.com
Budget tracking Income tracking Planning
FREE
5

Video Creation & Screen Recording

🎥
ScreenRec
Record your screen to create tutorial videos, course content, or bonus walkthroughs.
→ screenrec.com
Course videos Tutorials Bonus content
FREE
YouTube (Unlisted Videos)
Host your course or bonus videos as unlisted links, then embed them inside your Systeme.io product delivery pages.
→ youtube.com
Video hosting Course delivery Unlisted content
FREE
6

Getting Paid 💸

Stripe & PayPal
Both can connect with Systeme.io so you can accept card and PayPal payments. You only pay transaction fees when you make a sale.
→ stripe.com · paypal.com
Card payments PayPal Product delivery
FREE to set up
7

Legal Basics

📋
Termly
Create a Privacy Policy and Terms of Service for your website and sales pages.
→ termly.io
Privacy Policy Terms of Service Legal pages
FREE
+

Optional Upgrades

⬆️
Canva Pro
Gives you the background remover, brand kit, premium templates, and easier design resizing. Useful later, but not required on day one.
Brand kit Background remover Premium templates
Paid
ChatGPT Plus
Helpful if you use AI daily for sales copy, content planning, product creation, and idea development.
Better writing help Content planning Image generation
Paid

Your Micro Budget Breakdown 💜

Tool What it covers Monthly cost
Systeme.ioSales, funnels, email, coursesFREE
Canva FreeDesign everythingFREE
Google WorkspaceDocs, Drive, SheetsFREE
ChatGPT FreeAI writing assistantFREE
ScreenRec + YouTubeVideo creation + hostingFREE
Stripe / PayPalPayments (% per sale only)FREE to set up
TermlyLegal pagesFREE
Total monthly cost to start:
$0

Stripe and PayPal fees only apply when you make sales. Optional upgrades can be added later when you are ready.

✔ Your Quick-Start Setup Checklist

Complete these steps this week to have your starter toolkit ready:

Create your Systeme.io account and explore the dashboard.

Set up your Canva account and add your brand colors and fonts.

Create a Google Drive folder structure for Products, Marketing, Copy & Emails, and Finance.

Sign up for ChatGPT and test it with simple writing prompts.

Join 3 to 5 Facebook Groups where your ideal customer spends time.

Download ScreenRec and do one test recording.

Create your legal pages and add them to your website footer.

Set up a Google Sheet to track your starter budget and income.

Ready for your next step?

Now you have the tools,
let’s build something with them.

The Micro Budget Starter Kit gets you set up. But knowing which tools to use is only part of the picture. The Start Your Home Biz on a Micro Budget course walks you through what to do next.

Yes, I’m ready to start →

Course access · $47 one-time · Instant access